A Little Intro...

I work at a small “green” start-up and wanted to document all the trials and tribulations we will undoubtedly experience along the way in our quest to be environmentally-conscious and profitable. And maybe (just maybe) as our company matures and the misadventures become less frequent (knock on wood) this can also be a forum to talk about different environmental issues that we can all relate to.

It makes sense that a small business of a couple dozen employees who are all committed as individuals to being environmentally friendly, would commit as a group to being green. At the same time, it's a great business decision. A new niche has developed in the business world for consumers who don't want to feel guilty about their carbon footprints, and we hope to fill it. It also keeps our operating costs down by saving us on energy bills.

No one here would lie and say the financial aspect isn't a motivating factor in our efforts to go green, but it does help us sleep easier at night knowing that even if we aren't the real life version of Captain Planet saving the world, at least we aren't one of the bad guys destroying it.



*Feel free to comment on any post on this blog, it will be much appreciated!