Green means Go?

Now that mainstream media has more or less embraced the idea that Global Warming is, in fact, real (if you need proof look no further than movies like "An Inconvenient Truth" or "The Day After Tomorrow") consumers are becoming conscious of, and concerned by, their own impact on the environment. Into this scene enter the start-up business. It seems as though every new business out there (whether its a clothing store, a bakery, or what have you) is "green". What are some challenges and benefits for a fledgling company being green from the get-go?


Pros: Starting with a clean slate

· Don’t have to change the way things are done in the office, which can sometimes create other complications/expenses
· Don’t have to change products/services
· Don’t have to interrupt business in progress
· Don’t have to work against a pre-existing image as a polluter
· Don’t need to alter existing business relationships
· Can save money on energy costs


Cons: Not a lot of pre-existing resources

· Harder to finance going green
· Harder to publicize/market the fact that you are ‘green’
· Less existing networks
· Less experience in general

(The last two are problems any new business will face)

Obviously, this list isn't all inclusive, it's more of just a brainstorm. If you have any interesting ideas/stories/anecdotes you want to add, feel free!