Below are some ways that incorporating “green” (literally and figuratively) into your marketing plans can help, and some reasons why subtlety might be a better choice.
Pros
· Easy for potential customers to see that you’re eco-friendly
· Makes choosing color schemes and other aspects of designing a marketing campaign faster and easier
· Can be done very tastefully and professionally
Cons
· Limits design options and overall creativity in marketing endeavors
· Can come off less professional-looking
· May pressure or annoy potential customers by being too ‘in-your-face’
· Might take focus off of products and services
Our Verdict:
Our company has chosen the subtle method for some of the reasons listed above. Our logo and websites don’t use green as a main color or theme. In fact, our website doesn’t use green in any of it’s fonts or titles, but instead includes a lot of pictures that subtly convey the themes of nature and the environment by including lots of sky, landscapes, etc.
We do value the environment and recognize that being eco-friendly is a critical component of our business. With that said, however, we felt it was important to emphasize our services first, because we pride ourselves on what we offer and didn’t want it to get lost in the shuffle. Plus, our customers are intelligent (at the very least, they’ve made one good choice!) so we didn’t feel the need to beat them over the head with the message that we are green.
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